A new era for the Signature Collection
The Signature Collection
The Signature line represents our most creative and directional work. It’s where we experiment with silhouette, construction, and detail. With this next chapter, we’re giving Signature a full rebrand.The same name, now with a new emblem to represent the heights we’re taking the collection.
Introducing the Signature Icon and Wordmark
For the first time, the Signature Collection has its own dedicated icon and logo, a mark that captures the essence of what this collection stands for.
The collection represents an elevated approach to construction and design which you’ll find in every Signature piece through custom detailing and premium fabrics.
The Design Journey
Creating our new logo and workmark has been a year long process. It was a meticulous journey of iteration, testing, and refinement. From the earliest concepts, we knew the mark needed to carry weight both visually and symbolically. Over multiple rounds of design, we explored everything from monograms to minimalist shapes. We tested proportions, curvature, negative space, and motion until we found the perfect harmony between form and meaning.
The Inspiration
The new Signature logo pulls from a variety of design inspirations. We were inspired by the luxury world’s use of high-end monograms and the recognition that comes with iconic marks. We also looked back even further, to the calligraphers of the 1700s. Flowing lines, intricate strokes, and movement that gave each character a sense of life. That energy carried into the curves and interwoven lines of our new mark. The result is a logo that sits at the intersection of past and future: rooted in the heritage of calligraphy and monogram culture, but reimagined with a modern edge that reflects our world today.
An important part of our design journey was to represent the name in a way that felt subtle. We landed on this final mark as something that represents infinity, a marker of time and the heights we plan to take Hours.
Design Application
Every piece will now come with custom neck labels, specialty hang tags, and new seasonal branding. Each garment will be unique to its season and produced in limited runs.You’ll also find our new branding applied onto custom zippers, embossing, clip taps, and other detailing to uniquely elevate each piece.
The Future of Signature
This rebrand is more than just a new look, it’s the start of the next chapter for the Signature Collection. Signature will continue to evolve, but its purpose won’t change: it’s the system you can always build with.Every collection we offer is designed as a building block to your fits. The Blanks you reach for daily as a foundation and Signature pieces to help you stand out.
From here, Signature will remain the anchor of Hours, the collection that sets the tone for everything we create.The future of Signature is about consistency and progression. Stronger fabrics, sharper details, and an identity that grows with you. We’ll always be rooted in the essentials, while pushing forward through Signature.