FW'25 Signature Collection Lookbook
The new chapter
This season we introduce the new chapter of our Signature Collection. Complete with a new icon and wordmark, this era represents our commitment to elevating our pieces further through new materials and construction techniques.
Where the journey begins..
The story starts with the arrival of a mysterious package at the doorstep of two friends, Malik and Jay. Inside they find pieces from the new FW’25 Signature collection and a note that says
“Some pieces take you further”
Into new worlds
With each fit they put on they’re pulled into new worlds. Each piece acts as a key unlocking other dimensions. Our goal with the new Signature collection is for our pieces to take your outfits to new levels, which is paralleled through this story.
“Signature’s new logo represents infinity, a marker of time and the heights we plan to take Hours”
