FW25: Behind the Collection

After Spring/Summer 25, the team took a hard look at every part of the process.

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Some Pieces Take You Further

The story starts with the arrival of a mysterious package at the doorstep of two friends, Malik and Jay

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Signature Collection Rebrand

With this next chapter, we’re giving Signature a full rebrand. The same name, now with a new emblem to represent the heights we’re taking the collection.

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SS25 Behind the Collection

At Hours, we’ve always believed that good design is as much about intention as it is about execution

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